Who we are

Imagine a sunny day, a surfboard on the sand, friends gathered together and that easygoing vibe of someone who is living in the moment. It was in a scenario like this that the idea for 12por8 was born, back in 2016. The creator? Wilian Kida, a lover of classic cars, skateboarding, surfing and everything that represents a casual and relaxed lifestyle.

At the time, Wilian felt that there was a lack of clothes and products that truly conveyed this feeling of freedom and well-being. He wanted something different, creative, that went beyond the basics. That's how he decided to create 12por8 , a brand that is not just about style, but about living well.

Why 12by8? The expression came from a slang term Wilian used when people asked him how he was doing. He would reply: "I'm 12 by 8!" Simple and direct, it meant that he was calm, relaxed, exactly like normal blood pressure: 12 by 8. This idea of ​​feeling good about yourself is what guides the brand to this day.

Since then, 12por8 has been growing, but always with the goal of bringing quality, stylish and comfortable products for all the moments that make you feel good. Each piece and accessory carries this light energy, with a design thought for those who value comfort without sacrificing style.

12por8 products are made to accompany you in the best moments of life: that barbecue with friends, an unexpected trip, a late afternoon skateboarding ride or a break to admire the sea. 12por8 is all about celebrating the moments that make life worth living. Our fashion is casual, with a touch of creativity and a constant invitation to enjoy life without rushing. Because, at the end of the day, living well is being 12por8.

Very quiet, very 12by8.